It does take effort as does anything worthwhile in life but in terms of most careers or occupations, it really does not take all that much time and effort. Think about it for a few minutes. Pick any occupation from a doctor to say a carpenter. One is considered as white collar and one is considered as blue collar type occupations. Now, consider the amount of time and money that each spends to thoroughly learn their trades. Most people would immediately think of the years of work and education required to be a doctor, but it is also true that the carpenter has many years of on the job effort and training before he becomes a journeyman and considered truly proficient at his career. The point is that in the vast majority of the cases a person's chosen career demands effort and involves a learning period.
This is no less true for those desiring to make money online. You have to put forth the effort. It's kind of like the laws of the universe in that in order to reap the rewards you have to obey or apply the laws that govern whatever career you have targeted for yourself. You can make money online fast and some people have hit it rather quickly on occasion, like someone hitting the jack-pot in Las Vegas, but for the most part a person has to obey the laws that we were just talking about and put in the time to learn their trade.
For those willing to put forth the effort, internet marketing can produce excellent results. The potential to making money online is a real prospect and the opportunities to do so only increases year by year as more people become familiar with buying products and services online. The world is becoming a global marketplace and the internet is the shopping mall of the future. Those people who learn to take advantage of this fact will become the Sam Walton's of the future.